✺ Crafting innovative and attention-grabbing copy for digital and print advertising campaigns, tailored to engage target audiences and drive conversions.

✺ Developing compelling, SEO-optimized website content, including homepages, about us pages, service pages, and landing pages, aligned with brand messaging.

✺ Short-form and long-form expertise ranging from attention-grabbing ads to newsletters, articles, case studies, biographies, profiles, and Q&As.

✺ Offering meticulous editing and proofreading services to ensure all content is error-free, clear, and professionally polished.

✺ Establishing a distinct brand voice and tone (or refining your current brand voice), so that it aligns with your company's values and audience expectations, ensuring consistency across all communications.

✺ Style guide creation with an emphasis on brand voice and tone.

✺ Analyzing market trends and competitor positioning to develop a unique brand positioning strategy that highlights your strengths and differentiators.

✺ Ensuring your brand's digital presence is strong and cohesive, including website design, social media profiles, and digital ad campaigns.

✺ In-depth analysis of your public-facing written materials (website, social channels, email campaigns, printed materials, etc.) and assessment on what to improve, followed by an action plan on how to do it.

✺ New websites (wireframe structuring, content creation, and implementation of banding guidelines).

✺ Website amelioration (editing text and content, wireframe tweaks).

✺ Brochures and fact sheets, internal and external comms, investment memoranda, press releases, and training materials for employee development programs.

✺ … on demand.